Aponte e Pag
Goals
1 - Simply explain the new service offered, making the experience easier for the user on
their first payment.
2 - Encourage app download.
3- Increase payment number through QR Code.
1 - Simply explain the new service offered, making the experience easier for the user on
their first payment.
2 - Encourage app download.
3- Increase payment number through QR Code.
Challenges
1 - Discover customers' greatest difficulties using this new form of payment.
2 - Show the walkthrough of a long flow that happens on first use.
1 - Discover customers' greatest difficulties using this new form of payment.
2 - Show the walkthrough of a long flow that happens on first use.
UX Process
Usability tests of the payment process carried out in person at partner stores to better understand the doubts in this journey and thus be able to create a relevant information architecture and storytelling.
Usability tests of the payment process carried out in person at partner stores to better understand the doubts in this journey and thus be able to create a relevant information architecture and storytelling.
Results
A landing page was created explaining in steps and figures the main points of interaction.
A landing page was created explaining in steps and figures the main points of interaction.
Deliverables: Wireframe of the page with storytelling and information architecture.
